
Santander
Client
Santander
Partners
- Estudio UOIEA
Description
For UOIEA and Publicis Chile, we developed AI-generated content to complement the Santander Smusic campaign. The goal was to integrate images and animations that maintained the tone, aesthetic and narrative of the original commercial.
Engagement
AI production as part of a team
Our role
- Intro with the "S" appearing in different textures
- AI-generated concert shots as inserts for the filmed footage
Team
- UOIEA and Publicis Chile — original commercial