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Santander

Santander

Client

Santander

Partners

  • Estudio UOIEA

Description

For UOIEA and Publicis Chile, we developed AI-generated content to complement the Santander Smusic campaign. The goal was to integrate images and animations that maintained the tone, aesthetic and narrative of the original commercial.

Engagement

AI production as part of a team

Our role

  • Intro with the "S" appearing in different textures
  • AI-generated concert shots as inserts for the filmed footage

Team

  • UOIEA and Publicis Chile — original commercial

Video

Process & Images