Profile N°25

Patricio Soto

Family · 38-42 · CL · LATAM

Phenotype

Latino mestizo

Commercial tone

Honest close

Age range

38-42 (adjustable ±2 years)

Category

Family

Market

CL, LATAM

Father of family and SME manager, 40 years old, Latino mestizo, based between Maipú and Pudahuel. Long-sleeve shirt, casual pants, leather shoe. Salt-and-pepper textured hair, full beard. Lives between the office, family weekend outings, Sunday football and the monthly barbecue with cousins. Carries the unpretentious trust of one who supports a family. Responsible, protective, practical, community-minded. The honest face of the Chile that pays its bills and plans vacations. Works for mass retail, retail banking, family insurance, supermarkets, telco and hardware. Natural settings: family living room, supermarket, bank branch, backyard barbecue, neighborhood park.